Selling is a process. There are multiple steps and there can be as many as you need to sell your products. However, there are at least 3 steps in every process you put a prospect through to become a customer.
While the steps aren’t complicated, it may be difficult to understand exactly how to “sell the next step”, so we’re going to go as deep as possible into each one. At TrafficForMe, it’s important to us that you can take the traffic you order and transform it into revenue.
While this selling the next step isn’t the only way to generate sales, it’s a way that you should test because it works.
Sell The Click
One of the biggest mistakes I see marketers make is to try and sell the product at the beginning of a conversation with a prospect.
The honest truth is that you don’t need to sell the product that soon. In fact, you don’t need to mention the product at all.
You have to convince the prospect that it’s worth their time to take a closer look.
You need to get them to decide to click the link to see what you’re talking about.
The easiest way to get someone to click a link is to promise to solve a promise they’re facing.
Let’s look at a few examples:
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To sell the click, you have to make a promise. The promise should be framed in a way that creates curiosity and helps your prospect solve a real problem they know they’re facing.
When selling the click, you could be trying to get someone to open an email, click on an ad, or click a link. In fact, you may have to do it more than once.
If you’re sending an email, you need the prospect to open the email, read it, then click the link in the email. In this case, you’d have to sell the click twice. You’ll also have to:
Sell The Benefits
After you sell the click, you have to continue and sell the next step. In this case, you want to present them with the benefits of either clicking the next link or of the final product.
You have to sell them on continuing through the process you’ve built. This is done by fulfilling the promise you made when selling the click.
Let’s continue with an email using one of the examples from above:
Find Out How To Help Your Kid With ADHD Focus Issues In 3 Minutes
Having a kid with ADHD, I’ve had to learn tricks to help him focus.
One of the things I discovered was a total fluke,
But it works really well for my son.
I’ve found that giving him 2 or 3 extra input signals
Will help him get things done far faster.
If he’s working on homework, I turn on the TV and
Have him listen to his iPod through headphones.
While this works, a friend of mine discovered a far bigger secret that works even better.
Click here to see it for yourself. [LINK]
You’re not going to believe how easy it can be to
Help your ADHD kid get more done.
To your success,
I’ve written this the way I’d write an email to my list, but this can be done on Facebook, a blog post, in a forum, or any other place where you’re trying to gain attention from your prospects and get them to the point of purchase.
Finally, Sell The Product
Selling a product is not usually based upon the features of the product. It’s based upon the benefits the product provides with its features. Make sense?
There are dozens upon dozens of “sales copy formulas” and they can all work, but what I want to do is present a formula that’s easy to understand and implement:
Closing the deal becomes easier if you understand customer objections and address them throughout your sales process. Address objections as often as possible.
That’s about as simple as I can make it.
Connecting Everything To Boost Sales
Creating a sales process this way should lure prospects in and convert more of them into sales.
With anything related to sales online, you have to test, test, and test some more.
In closing, here are some final thoughts about selling the next step:
When you’re ready to start testing a new process, TrafficForMe is here for you with the traffic you need. Discover why we’re the smarter choice here.