Have you ever viewed a product on Amazon without buying it?
If you have, you’ve probably been chased around the internet for awhile seeing ads for it over and over again.
Have you ever clicked the ad and gone back to buy what you’d passed on previously?
Most of us have.
This special form of advertising is called Retargeting or Remarketing and it’s the single most profitable form of advertising you can do. In fact, if you’re buying any traffic without using Retargeting as a booster, you could be losing half of the sales you should be getting (or more…).
How Does Retargeting Work?
When someone visits your website, you can “tag” them as someone you want to market to without them having to do anything.
They don’t have to opt-in to a form for you to advertise to them.
Most importantly: You don’t need permission to advertise. You just have to pay for it.
The most popular advertising companies offer retargeting. Google Adwords, Facebook, Twitter, and many others.
There are also networks that manage retargeting on all of the ones above and others. Sitescout, Perfect Audience, Adroll, Retargeter, and Chango. They attempt to make retargeting a bit easier.
I prefer going straight to Google, Facebook, and Twitter, but the networks do simplify the setup process a bit.
Each network gives you a snippet of code that you place into each page on your website.
Then, you get a code to identify a “conversion”.
The conversion code also acts as a “cancellation” code which removes someone from your retargeting list once they take the action you want them to take.
With a retargeting network, you only need their set of code. If you decide to go direct to the companies, you’ll have to place codes from all of them individually.
Why Call It An Invisible List?
Why Does Retargeting Work So Well?
If you think about it for a moment, how busy are you? How busy is the average person today? Busy. Most of us are super busy.
That creates circumstances where we’re all easily distracted.
Someone that had been viewing your offer could have had their phone go off, their kid start screaming, or their spouse need their help with something.
When they came back to your offer, they forgot what they had been doing and shut down the window or tab.
They didn’t buy.
They had meant to originally.
Targeting them with the right kind of ad has a good chance of bringing them back to complete their order.
How Retargeting Is The Single Most Profitable Form Of Advertising.
Every single retargeting campaign I’ve run has had a return of at least 200%. For every $1 spent, $2 was earned. Those were my “bad” campaigns.
My best campaign had a 1,000% return. Every $1 spent made me $10.
The important part is that it required almost no work. No extensive testing. No optimization.
Place pixel(s) on website (or use a plugin for wordpress), post ads for approval, set $5 per day budget (to start), and watch as sales roll in.
I paid for simple banners. Wrote direct “Come back” type ads. The return was awesome every single time.
Don’t Overcomplicate This…
Just start. Now.
In the meantime, if you need traffic, you’re already in the right place. I promise, you’ll be floored by the effectiveness of a simple retargeting campaign.
We just put up part two. Master level retargeting can be found right here.
Leave a Reply