Entrepreneurial Book Review: The Dan Sullivan Question

By Ross Goldberg | TrafficForMe.com

Aug 14
The Dan Sullivan Question
  • Book Information:

    • Title: The Dan Sullivan Question

    • Author: Dan Sullivan

    • Publication Date: 2016

    • Genre: Business, Self-help, Strategy

    • Number of Pages: 68

  • Summary:

  • Dan Sullivan, founder of The Strategic Coach program, presents a simple yet profound question in this book that aims to guide entrepreneurs and leaders to a clearer understanding of the value they bring to their clients. The question is: “If we were having this discussion three years from today, and you were looking back over those three years, what has to have happened in your life, both personally and professionally, for you to feel happy with your progress?” This question seeks to clarify objectives, set expectations, and stimulate actionable insights for entrepreneurs and clients.

  • Key Takeaways:

    • The importance of setting clear expectations and understanding what success looks like.

    • The power of asking the right questions to propel action and progress.

    • The significance of forward-thinking and planning for both personal and professional development.

  • Strengths:

  • The book is concise and straight to the point, making it a quick read with a lasting impact. The simplicity of the presented question allows it to be universally applicable, yet its depth can lead to profound realizations about one’s goals and values.

  • Weaknesses:

  • Given the book’s brevity, readers looking for a comprehensive guide to business strategy or extensive insights from Sullivan might find it lacking. It’s more of a focused tool rather than a broad-spectrum business book.

  • Relevance to Us:

  • Especially for those starting out, clarity of vision and purpose is essential. “The Dan Sullivan Question” offers a framework for entrepreneurs to define their success criteria and align their actions accordingly, making it highly relevant to those in the early stages of their business journey.

  • Quotations:

    • “Our biggest dangers are the successes we’ve had in the past.”

    • “All those things that seem to oppose our goals are actually the raw material for achieving them.”


“The Dan Sullivan Question” is recommended for entrepreneurs and business leaders who are seeking clarity in their vision and alignment in their actions. Its succinct nature makes it an easy addition to anyone’s reading list, with potential for significant impact.


About the Author

Ross is a best-selling author and world renowned traffic expert with a focus on helping you find your customers and reach them by being everywhere they're looking. With more than a decade of experience selling online, Ross is going to help you reach more people, faster.

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