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There are 3 different types of traffic that you can get online. Any click you can buy or create falls into one of these 3 categories.
I thought it would be useful to break down the differences between them and how you should handle each type to get the most out of it.
This is any traffic you buy or pay for. Advertising gives us Marketers the ability to control the flow of traffic. Generally, the more we pay, the more we get.
With Advertising, you want to be sure to have a solid amount of info about who you’re targeting. The deeper your understanding of your prospect, the easier it will be to get in front of them. No detail is unimportant: Marital status, education level, sex (male or female), income level, whether they have kids or not… All of these things should have an impact on how you speak to them and what you say when you do.
Once you know who you’re talking to, you get to figure out what is going to get their attention. The easiest way to do this is to see what your competition is doing and saying. Search common search terms and look at the ads on Google. Visit sites that come up and look for what ads they’re showing. Swipe and rewrite the ads that are relevant to what you do and what you sell.
When it comes to targeting, you’re going to want to focus on warmth. The warmer the traffic, the better. If there is a segment of your prospects that seems to be performing better than others, tweak your campaigns to focus on that specific segment of your audience. After all, the key to success with advertising is to make as much as you can while spending as little as you can.
Now, you’ll want to test whatever ads you’re going to run. Generally, I’ll optimize in this order:
All you need to do to test is change one thing at a time. Never change more than one. Let it run until you get at least 1,000 views or visitors. Look at the results and go with whatever performed best.
When you’re paying for your traffic, you get to control how fast you’re able to optimize your process.
Content based traffic covers everything from SEO to Guest Blogging. You create a video, audio, or written text designed to suck in the reader and convince them to buy your product or service.
Once again, the research matters here. Understanding your audience should guide the language you use and the topics you cover. A doctor reads at a different level than an unemployed redneck from Alabama, so your language should cater to the type of person you’re targeting. The closer you can get to the way they talk, the more likely they’ll be to make it to the end of your content and take whatever action you’re asking them to take.
Speaking action, you have to tell your audience what you want them to do at the end of your content. Specifically, you want to tell them where to find more information about the topic that you’re content covers. This is especially important if you’re using sites like YouTube, Slideshare, Medium, or other content based websites. Send them to a more detailed post on your own website. Make sure the call to action from the second post leads to your squeeze or landing page to capture the data of your prospect. You can be pushier on your own website than you can on a content based site. If they make it through 2 pieces of content to the end, they’ve just qualified themselves to get onto your list and (hopefully) buy what you’re selling.
Whenever possible, you’ll want to link to a squeeze page designed for lead capture from your content. Many advertising platforms don’t like squeeze pages, but content on your own website can link wherever you want it to.
Walk into a party and yell at the top of your lungs “I sell PRODUCT and you should all go buy it right now!”
That’s what it looks like if you attempt to do any direct marketing on a social media website. It simply doesn’t work. Plus, it makes you look stupid.
When it comes to social media, your best bet is to talk about the problems facing your best prospects. It will automatically attract those that you can help most.
If you’re trying to be found, use Hashtags. Using the right Hashtags can help people looking for the kind of info you talk about find you easier. All social media platforms identify hashtags with the “#” character. Using some weird, 5 word long hashtag isn’t going to work. Try to stick to single words or phrases to ensure someone else would actually search for it.
Engagement is everything when it comes to social media and the easiest way to get it is to open up about private things that others can relate to. Relationships, kids, mistakes, and breakthroughs will almost always generate a lot of attention. Show the world who you are and share things that will help them see you for who you are. Give them a reason to pay attention to you and what you’ve got to say.
Once you’ve gained the attention of your audience, you need to do the work required to keep it. Taking a “social media vacation” is necessary at times, but don’t expect to come back and have everyone waiting for the next time you post. You’ll need to do extra work to regain the attention you had.
This should help you get your traffic strategies in place and rolling. When you’re ready to test out your sales process, we’ve got the traffic you need here at TrafficForMe. Click below to create a free account and get started.
