Mindset: The New Psychology of Success by Carol S. Dweck Ph.D.

By Ross Goldberg | TrafficForMe.com

Sep 18
Mindset book

Book Information:

  • Title: Mindset: The New Psychology of Success
  • Author: Carol S. Dweck
  • Publication Date: 2006
  • Genre: Self-Help, Psychology, Personal Development
  • Number of Pages: 320


In “Mindset”, psychologist Carol S. Dweck explores the concept of “fixed” and “growth” mindsets. A fixed mindset believes abilities are static and cannot change, leading to a desire to appear smart and a fear of challenges. Conversely, a growth mindset believes abilities can be developed, embracing challenges and seeing effort as a pathway to mastery. Dweck presents research showing how these mindsets can shape various aspects of life, including education, relationships, and work.

Key Takeaways:

  1. The way we perceive our abilities can shape our approach to challenges.
  2. Embracing a growth mindset can foster resilience and a love for learning.
  3. Mindsets can be changed, leading to personal and professional transformation.


“Mindset” offers a simple yet profound framework that has broad applications in personal and professional settings. Dweck’s research-based approach provides compelling evidence for the concepts presented, making it a key part of becoming our best selves.  The better we are, the better we can perform in work and our personal lives.


While the book’s main concept is powerful, some readers feel that the ideas could be more varied and could be condensed. The dichotomy between the two mindsets can also seem oversimplified in some contexts.

Relevance to Us:

We face numerous challenges that require resilience, adaptability, and continuous learning. As entrepreneurs, we need to grow to feel like we’re moving in the direction we need to achieve our goals. Adopting a growth mindset can be instrumental in navigating the uncertainties of starting a business and pivoting as needed.


“In a fixed mindset, people believe their basic qualities, like their intelligence or talent, are simply fixed traits.”

“Why waste time proving over and over how great you are when you could be getting better?”


“Mindset: The New Psychology of Success” is a must-read for anyone looking to understand the power of beliefs in shaping behavior and outcomes. Its insights benefit educators, parents, leaders, and individuals aiming for personal growth.

You can get your own copy of the book here on Amazon.


About the Author

Ross is a best-selling author and world renowned traffic expert with a focus on helping you find your customers and reach them by being everywhere they're looking. With more than a decade of experience selling online, Ross is going to help you reach more people, faster.

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