Creating High-Converting Business Opportunity Landing Page Copy:
1. Know Your Audience
- Profile: Know who you’re targeting. What are their needs, desires, and pain points? Think of a good avatar inside of Biz Opp. Speak to their exact problems and you’ll attract better leads.
- Tone: Adjust your messaging to resonate with this audience. Are they professionals? Millennials? Retirees? Decide on their specifics and use those specifics to speak their language. It will pull in the good ones and repel the others.
- Experiences: Think of what they see every day. The things that irritate them. The things they find helpful. Focus more on the good then the bad, but help them see that you feel their pain. Empathy wins trust.
2. Clear & Compelling Headline
- Focus: Your headline should capture the essence of your offer in just a few words. Big promises that you can prove will always outperform weak promises that aren’t appealing. If you don’t know what to do, try our Headline Generator post for ideas.
- Benefits: Emphasize what they stand to gain. “Unlock”, “Discover”, and “Transform” are powerful verbs that suggest action and benefit. Power words help people visualize what you’re saying and pull out stronger emotions.
- Proof: When trying to convince, use whatever proof you can to help them see that what you have is real. Especially in the Business Opportunity Market where skepticism is at its highest.
3. Key Selling Points
- Limit to 3: Three key points often suffice and are easy to remember. If you make things too complicated, you’ll lose your visitors attention and they’ll leave without signing up.
- Specificity: Be as specific as possible. “5,125 satisfied partners” is better than “many satisfied partners”. It’s also wise to let people know that your offer isn’t brand new with zero other members.
4. Testimonials or Social Proof
- Authenticity: Use genuine testimonials. If starting out, using whatever your base company is using in their sales materials. When you can, gather testimonials of your own to set yourself apart.
- Relevance: Ensure that the testimonial speaks directly to your audience’s needs or concerns. They’re going to want to see talk about income, product quality, how easy it is to recruit, and what kind of returns others are seeing.
5. Strong Call to Action (CTA)
- Verb: Use a strong action verb. Instead of “Submit”, try “Join”, “Discover”, “Start”, etc. Try to look different from others wherever you can. This is one of those locations where you can use unique text in a button and get someone to click it. If they click the submit button, your page did its job perfectly.
- Visibility: Your CTA, especially if it’s a form or button, should stand out. Contrasting colors are a big deal. Color theory is worth looking at, but the most important part is that your page is visually appealing while drawing attention to the areas that matter most. Like your CTA button.
6. Reassure & Build Trust
- Confidentiality: Assure users that their data is safe. Most autoresponders guarantee that sort of thing, so it’s Ok to use claims like “Spam free – always” to make people feel good about working with you.
- Value: Let them know they will receive quality content. Keep in mind, “Buy My Shit” 3 times a day, every day isn’t quality. If you help someone, the odds of them signing up with you go way up. Interview other successful members of your company. Share what’s working for you, so your referrals can win with you.
- Legitimacy: A simple footer with links to terms, privacy policies, or contact info can lend credibility. This will also help if you ever choose to drive traffic with paid advertising. While we don’t require that sort of thing at T4Me, Facebook and Google do.
7. Keep It Short and Sweet
- One Screen Rule: As much as possible, the core content should fit in one screen to reduce scrolling. Forcing people to scroll can cost you leads, so get to the point. If your page has to be longer, include everything you can in the first screen. This should include a form. Then, you can add extra detail for those that are looking for it.
- Clarity: Avoid jargon and complex language. Keep it simple and easy to understand. While most of your audience has graduated high school, some haven’t. Some haven’t read a book since they last had to for school. If you want to test your copy for grade level, try the Hemingway App.
8. A/B Testing
- Experiment: Test different versions of your landing page to see what works best. It’s not always easy to setup, but if you want to pay for traffic you really need to test. Any page builder should give you the ability to test things. Start with your headline, then try different layouts, colors, and button text to see what converts best. Pay attention to who buys, too. More leads only matter if they make you more money.
- Update: Once you have data, optimize your copy based on the highest-performing version. Check your tests weekly. You’re generally going to want 1,000 visitors before you make any changes, but sometimes you get instant results that show a big difference. If you know something isn’t working, you can always pull the plug early.
Bonus Tip: Inspiration is everywhere! Look at competitors, related industries, or even entirely different niches. Sometimes, a fresh perspective or a novel approach from another industry can be the spark you need to attract the people you need.
Remember, your landing page is the first impression users will get of your offer, so make it count. With the right messaging, structure, and smart optimization, you can effectively convert visitors into subscribers or customers.
