Common sense and loud people will tell you that the holidays is the worst season for any business where their products don’t classify as gifts. Both common sense and loud people are completely wrong. My training and software businesses have almost always made more money in December than any other month of the year.  Normally, […]

They used to say that a prospect needs to see an offer 7 times before they make a purchase.  I’ve read recently that the number has gone up to 12. How many ways are you interacting with your audience? The more ways you’ve got, the higher the odds of them buying. Here are 6 ways […]

You already know that building your list via advertising works.  You pay for traffic and send it to your lead capture page.  A certain percentage of that traffic will sign up for your list and some of those will end up buying what you’ve got for sale. What you may not be aware of is […]

With a few special emails, you can add extra sales to any promotion you run.  I’m not referring to the ones you would normally send, those are: The Introduction:  This is where you show your subscribers the problems this product solves and explain a little about why they’ll want it. The Benefits:  This is where […]

Before we get into figuring out which Autoresponder you should be using, you’re going to want to read something important: The Biggest Autoresponder Misconception When you pay for a service to deliver your emails to people that subscribe to your list, you expect them to be able to deliver. If you see your emails hitting […]

The most persuasive email ever written will not produce sales if it doesn’t hit the inboxes of your list. To ensure you hit more inboxes, you need to do 3 primary things:  setup your host/domain, maintain professional standards, and connect with your subscribers. If you do everything mentioned in this post, you’ll be setup to […]

It’s easy to get buried in the gigantic to-do list you’ve got. Over time, I developed a process I follow that helps me identify exactly what has to take first priority during my work day. The process also helps to identify what’s next and what comes after that. What’s Closest To Money? If you’re working […]

Offers die. Business Opportunities fold, implode, or disappear.  One recently had a meltdown in public.  It happens. A timely offer that does huge amounts of sales may have a limited time on it’s run. What can you do to ensure your business goes on and doesn’t die with the offer? Build Your Email List Your […]

There are good promos and there are bad promos. If you can avoid these 5 promo killers, your odds of success go way up. You can’t always predict the way your audience will respond to something you promote, but if you do any of these things you can guarantee they won’t respond at all. Bad […]