Advertising is scary.
What if you waste your budget and get no sales?
What if you’re buying traffic from a scumbag who’s going to take off with your money?
What if you set things up wrong and waste a ton of time?
The gigantic benefit of buying traffic from Google™ and Facebook™™ are that they wouldn’t 
knowingly rob you. Your tiny little budget isn’t worth it for them to create bad publicity.
If you follow these 3 steps and start out small, the odds of you failing with your ads are much smaller than if you went all-in on day one.
Try this out and let us know how it goes for you in the comments.
Step 1: Retargeting
We’ve talked a lot about retargeting on this blog (here and here), but this is by far the easiest advertising you’ll ever do.
This works because you’re targeting people that have already found your website.
The key to making this work is to ensure you set up your audience properly (it’s the part most people fail miserably).
When setting up your audience, make sure you remove anyone that has already signed up for your base level offer. You do this by telling Facebook™ that anyone that sees your “thank you page” isn’t to see the ad.
All you need to do is provide them with the URL of your page and they’ll make sure that person doesn’t see your retargeting campaign.
If you really want to get advanced with it, target that audience with ads to your next offer. Make sure you do the same thing here and remove anyone that’s seen the “thank you page” for that offer.
Next, do it for any other offers in your sales sequence.
Try to avoid the standard “Come Back For What You Didn’t Take The First Time” ads. They’ve been done to death and won’t generate as good of a response as an ad that focuses on what your products will provide as benefits.
Step 2: Your Current Audience
Facebook™ allows you to upload a list of customers and advertise to them. This allows you to generate sales anytime you want.
The internet has grown to a point that every extra “touch” you can get with a customer will increase the amount of sales you can produce.
Facebook™ ads are simply another way for you to reach your customers and invade their space.
Once they bought from you, they’ve effectively given you permission to target them.
Again, the key is to separate each audience and attempt to advertise the next thing they should buy.
Use the right URL strings to separate people that have bought offer #1 and haven’t bought offer #2 from the people that have opted in, but haven’t bought offer #1.
Focus your ads on the problems your product solves and you should see a positive ROI.
Step 3: Target New Customers Via Your Current Ones
I keep ads pretty straight forward when Retargeting or advertising to an active customer base.
These ads need more benefit focused details because the traffic has gone from warm to cold.
When trying to reach new customers, you’ll have better luck if you give them as much relevant detail as you can.
By creating a “lookalike” audience, Facebook™ will target people that look exactly like your current audience.
You can also do this for those that visit your website via your retargeting audience.
I always test the 3 levels Facebook gives us, but I start first at the closest match (1%), then take the best ads from that group and test with the next level (1 – 2%) and finally, test with the last (2 – 5%).
Keep your budgets small when you start testing and slowly scale up your budget when you’re seeing success. Higher budgets will reach more of your audience.
Facebook™ or Us?
Now that you’ve got a simple blueprint for Facebook™, does that make TrafficForMe irrelevant? Most definitely not. You want to have as many advertising sources as you can afford. My recommendation is to use both.
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